Advantages of advertising

Advertising is an important component of marketing. It has crucial role in todays competitive marketing world. Advertising entirely connected to the tasks of marketing, whose final aim is the full satisfaction of customer needs concerning goods and services.

Advertising is also one of the specific forms of communication. It is designed to perform an appropriate communicating function, linking together advertisers and consumer audience by the means of information channels.

*Advertising establishes contact.
Print advertising is instrumental in making contact with consumers and initiating the sales process.

*Advertising builds awareness and preference
Advertising generates awareness, which leads to brand preference and a predisposition to buy a specific product or shop at a specific business. Advertising and marketing are essential processes needed to ensure that products get to their target markets. Although thought by some to mean the same thing, advertising and marketing are different. Advertising involves more of communication as its focus is on disseminating information about ideas, goods and services. It involves making repeat and potential customers aware of a product or services.

*Advertising introduces a new product in the market
Advertising plays significant role in the introduction of a new product in the market. It stimulates the people to purchase the product.

*Advertising helps maintain and grow market share.
Goods and services are produced according to consumers growing and changing desires. Advertising serves as a tool for competition. In order to compete with others, companies use creative and appealing advertisements to lure consumers to patronize their brands.

*Advertising helps make the sale.
Advertising is a form of communicative activation. It can be informative and persuasive in nature; utilizing the mass or new media to persuade the consumers to purchase goods and services. Advertising generates store traffic and attracts a knowledgeable consumer who is ready to buy.

*Advertising frequently maintains presence.
People forget, and have new needs and wants every day. Consumers are constantly coming into the market at different times, and advertising keeps your company top-of-mind.
Advantages of advertising

Cooperative marketing

Cooperation can be thought of as exemplified by groups of independent businesses that recognized the advantage of developing markets jointly rather than in isolation, who are tied in a looses way.

Cooperative marketing can be defined as any agreement to combine marketing efforts, and thus it can appear in many forms.

Cooperative marketing presents the alliance or cooperation between two or more partners or companies in order to achieve common or distinct goals. The companies with related businesses are the ones which benefit the most from this strategy due to the sharing of marketing expenses, man-power, etc.

Cooperative marketing allows operators and trade partners to cost-effectively promote their product and extend their advertising reach nationally and internationally. Cooperative marketing program are far and away the most effective way to get new customers. Plus they will the most customers.

Small business marketers simply can’t afford the high costs of advertising and should do everything possible to form partnerships to cut their marketing costs.
Cooperative marketing

Advertising using television

Television possesses the unique capability to demonstrate a product in use. No other medium can reach consumers simultaneously through auditory and visual senses.

Viewers can see and hear a duct being used identify with the products suers and imagine using the product. Television proved to be an ideal free enterprise, persuasive information media allowing brand manufacturers to develop an even more intimate relationship with viewers.

Television advertising can be advertising at its very best.With the benefit of sight and sound, colour and music, action and special effects.

Television also has intrusion value unparalleled by other media. That is television advertisements engage one’s senses and attract attention even when one would preffer not to be exposed to an advertisement.

Television gave people free entertainment, news, and sports, in exchange for bringing advertising into their lives,a deal people did not mind.

The advantages of television advertising including:

*Greater impact

*Wide coverage

*Appropriate for illeterates

*Attractive and attentive appeal, also emotional appeal

*Geographical selectivity


What is the limitations using television for advertisement?

*Costly medium

*Limited appeal

*Short of life duration

*Lack of flexibility

*High production cost

*Not suitable of the target audience number is less.
Advertising using television