Cooperative marketing can be defined as any agreement to combine marketing efforts, and thus it can appear in many forms.
Cooperative marketing presents the alliance or cooperation between two or more partners or companies in order to achieve common or distinct goals. The companies with related businesses are the ones which benefit the most from this strategy due to the sharing of marketing expenses, man-power, etc.
Cooperative marketing allows operators and trade partners to cost-effectively promote their product and extend their advertising reach nationally and internationally. Cooperative marketing program are far and away the most effective way to get new customers. Plus they will the most customers.
Small business marketers simply can’t afford the high costs of advertising and should do everything possible to form partnerships to cut their marketing costs.
Cooperative marketing
