The term ‘point-of-sale’ refers, quite literally to the place in which a customer will decide to purchase the product – not just the shop, but the specific areas in which products are displayed and where money and goods are exchanged – often a counter or sales desk. They are the devices used to promote new products, ideas or opportunities.
Point-of-sale display material is often linked to sales promotion schemes including coupon, special pack, premium offer and other methods of inducing users to try a new product not remain loyal to an existing product or brand.
A point-of-sale display might simply an arrangement of the products themselves, possibly in a specially designed container or dispenser.
Marketing organizations occasionally use consumer competitions as part of their communications strategy - this is also helpful in indicating the preference points of the consumer and can be an aid to further product development. Point of sale material often has an important role in promotion such competition.
Cardboard is usually used for point of sale displays. There are several reasons for this:
*Cardboard is cheaper than acrylic. This is important because usually a point of sale displays only have to last for as long as the product promotion.
*It is easy to print on to. This helps to keep costs down
*It can be folded flat for delivery. This is important factor for transportation and storage
Point of sale display
