Television possesses the unique capability to demonstrate a product in use. No other medium can reach consumers simultaneously through auditory and visual senses.
Viewers can see and hear a duct being used identify with the products suers and imagine using the product. Television proved to be an ideal free enterprise, persuasive information media allowing brand manufacturers to develop an even more intimate relationship with viewers.
Television advertising can be advertising at its very best.With the benefit of sight and sound, colour and music, action and special effects.
Television also has intrusion value unparalleled by other media. That is television advertisements engage one’s senses and attract attention even when one would preffer not to be exposed to an advertisement.
Television gave people free entertainment, news, and sports, in exchange for bringing advertising into their lives,a deal people did not mind.
The advantages of television advertising including:
*Greater impact
*Wide coverage
*Appropriate for illeterates
*Attractive and attentive appeal, also emotional appeal
*Geographical selectivity
What is the limitations using television for advertisement?
*Costly medium
*Limited appeal
*Short of life duration
*Lack of flexibility
*High production cost
*Not suitable of the target audience number is less.
Advertising using television
