*It helps marketing planning by gathering reliable information. It handles both internal and external data.
*The problems and opportunities are automatically spotted out. It helps effective tapping of marketing opportunities and effective defense against marketing threats.
*It helps in spotting trends and facilities on formulation of basis of assumption economic and business conditions. It tends to be future oriented.
*It helps the firm adjust its products and services to the needs and tastes of consumers. It acts as a control mechanism as customer reactions are also fed into it from market intelligence, the first sales force or marketing research.
*It provides market intelligence to the firm.
*The system can provide information on seasonal and cyclical demand patterns for planning, monitoring and control purpose.
*It helps controlling marketing activities. The report can be used to monitor and control marketing operations.
*Sharing selected operational information in order to gain advantage from superior expertise across organizational boundaries and further improve efficiency.
The advantages of using marketing information system
