The advantages of using marketing information system

Marketing information system has the following benefits:
*It helps marketing planning by gathering reliable information. It handles both internal and external data.

*The problems and opportunities are automatically spotted out. It helps effective tapping of marketing opportunities and effective defense against marketing threats.

*It helps in spotting trends and facilities on formulation of basis of assumption economic and business conditions. It tends to be future oriented.

*It helps the firm adjust its products and services to the needs and tastes of consumers. It acts as a control mechanism as customer reactions are also fed into it from market intelligence, the first sales force or marketing research.

*It provides market intelligence to the firm.

*The system can provide information on seasonal and cyclical demand patterns for planning, monitoring and control purpose.

*It helps controlling marketing activities. The report can be used to monitor and control marketing operations.

*Sharing selected operational information in order to gain advantage from superior expertise across organizational boundaries and further improve efficiency.
The advantages of using marketing information system

Benefits of brands

Brands benefits producers, distributers and consumers. Brands such as Polo, Kit Kat and Quality Street has been nurture to generate healthy long term cash flow.

A brand is grounded in its fundamental elements – name, trademark, trade dress, taglines, slogans and so on and is the rightful property of the organization or person who own it.

Well known brands generally are priced at a premium, resulting in higher margins to the companies that sell them.

Strong brands create value for their shareholders by yielding higher returns than the overall market.

A powerful brands has a strong reputation in consumers’ minds, which acts as a barrier, protecting the brand against competitors.

Brand producers benefit from brands because they provide legal protection against imitators. A brand, properly registered and trademark, has a legal defense against another organization copying or infringing on its name, design, trade dress or other identifying elements.

Consumers value brands because they make personality statements about themselves. For conspicuous branded goods, for example cars and clothing, consumers value brands because they help project either an actual or an inspirational aspect of their personality.

A strong retail brand can make consumers life easier. It offers the consumer trust and reassures customers that they will get what they are looking for.
Benefits of brands