Digital marketing

The term digital marketing refers to the use of digital channels to market products and services in order to reach consumers. It is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. Digital marketing became popular with the advent of the internet in the 1990s.

In practice, digital marketing is a marketing campaigns that appear on a computer, phone, tablet, or other device used to reach consumers online. It can take many forms, including the use of websites, online video, social media, search engines, and other similar channels.

Digital marketing can be broadly broken into 8 main categories including: Search Engine Optimization, Pay-per-Click, Social Media Marketing, Content Marketing, Email Marketing, Mobile Marketing, Marketing Analytics and Affiliate Marketing.

For example, in Search Engine Optimization, it’s goal is to get a business to rank higher in Google search results, ultimately increasing search engine traffic to the business’s website. To accomplish this, SEO marketers research words and phrases consumers are using to search for information online, and use those terms in their own content.

Compared to traditional marketing, online marketing is extremely cost-effective. The marketer can advertise online, whether on social media, websites, or search engines, he can set his budget and bid for ad space.
Digital marketing

eBooks : Creative Ways To Make Money

Do you sell e-books and make money or hope you will make
money by doing so? Do you realise that there is more money to be made by selling your e-books? Read on and discover some creative ways of making more money than just by selling them.....

1. Allow other e-zine publishers or web site owners to republish small nuggets or excerpts of information from your ebook with your byline or ad included.

2. Make extra profits from selling monthly updates of your ebook. You could also back end sell the extra never released chapters of your e-book.

3. Give away a free ebook and then give people an option of buying the paid version of the ebook. Also let others give away the free version of your ebook.

4. Divide your ebook content into reports then give people the option of just purchasing the info they want.

5. Purchase reprint rights to other people's ebooks an combine them with your books in a large package deal or private ebook library web site.

6. Change the benefits on your ebook ad copy into links. When people click on it take them right to the order page. It'll give them a urge to buy your ebook.

7. Charge people a cheap price to read half of your ebook. If they like it, they can pay full price to read the other half.

8. Offer freebies that are related to the ebook your selling. It could be free monthly ebook updates, free e-zine, free consulting, etc.

9. Show your prospects a sample page out of your ebook. Just black out some of the important info. This will make your prospects curious to buy.

10. Provide a low and high priced version of your ebook. Show benefits of each version side by side. People usually spend a little more for extra info.

11. Offer the reprint rights to your ebook. You can sell the rights with the regular purchase price or as a separate higher price.

12. Make your ebook available for offline people. Your could turn it into a print book, report, video, audio book, print newsletter, etc.

13. Redesign your ebook for specific niches. You can create multiple profits with very little work. For example, turn a business ebook into a craft business ebook.

14. Give your prospects discount coupons on other products when they purchase your ebook. It could be your products or others that you made deals with.