Digital marketing

The term digital marketing refers to the use of digital channels to market products and services in order to reach consumers. It is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. Digital marketing became popular with the advent of the internet in the 1990s.

In practice, digital marketing is a marketing campaigns that appear on a computer, phone, tablet, or other device used to reach consumers online. It can take many forms, including the use of websites, online video, social media, search engines, and other similar channels.

Digital marketing can be broadly broken into 8 main categories including: Search Engine Optimization, Pay-per-Click, Social Media Marketing, Content Marketing, Email Marketing, Mobile Marketing, Marketing Analytics and Affiliate Marketing.

For example, in Search Engine Optimization, it’s goal is to get a business to rank higher in Google search results, ultimately increasing search engine traffic to the business’s website. To accomplish this, SEO marketers research words and phrases consumers are using to search for information online, and use those terms in their own content.

Compared to traditional marketing, online marketing is extremely cost-effective. The marketer can advertise online, whether on social media, websites, or search engines, he can set his budget and bid for ad space.
Digital marketing