Saturday, November 05, 2022

Social Media Marketing

Social media is a computer-based technology that facilitates the sharing of ideas, thoughts, and information through the building of virtual networks and communities. Social media marketing (also known as digital marketing and e-marketing) uses social media and social networks—like Facebook, Twitter, and Instagram—to market products and services, engage with existing customers, and reach new ones.

Social media marketing is the easiest way to reach an enormous audience — nowadays a half of the global population, 3.8 billion people, use social media. Moreover, this number is constantly growing — since 2019, social media use has grown by 9.2%. The explosive growth of the smart phone market and mobile computing is affecting the strategy, as social media connectivity is becoming easier and is helping social media glow even faster.

The five main components of social marketing are:
*It focuses on behavior change
*Voluntary using
*Marketing principles and techniques
*Select and influence a target audience

The power of social media marketing comes from the unparalleled capacity of social media in three core marketing areas: connection, interaction, and customer data. Social media plays a hybrid role in the promotion mix. It allows companies to talk to their clientele and, at the same time, it allows regulars to talk to one another.

Among other advantages of social media marketing for business include: increased brand awareness. more inbound traffic, improved search engine rankings, higher conversion rates. better customer satisfaction.

Big brands make use of the social media to convey their strong existence and friendly customer relationship. Big brands like IBM, Dell and Burger King have made use of the social media to a greater extent.

The largest social media networks include:
*Twitter and Micro Blogging

For businesses, social media is an indispensable tool. Companies use the platform to find and engage with customers, drive sales through advertising and promotion, gauge consumer trends, and offer customer service or support.

Social media transformed not only the way people connect with one another but also the way businesses are able to influence consumer behavior—from promoting content that drives engagement to extracting geographic, demographic, and personal information that makes messaging resonate with users.
Social Media Marketing

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