Search Engine Optimization

Search Engine Optimization or SEO is the process used to optimize a website's technical configuration, content relevance and link popularity so its pages can become easily findable, more relevant and popular. It aims to improve the website’s position in search results pages. The higher the website is listed; the more people will see it and that means more traffic and more opportunities to convert prospects into customers.

Search engines recommend SEO efforts that benefit both the user search experience and page’s ranking, by featuring content that fulfills user search needs. This includes the use of relevant keywords in titles, meta descriptions, and headlines, featuring descriptive URLs with keywords rather than strings of numbers, and schema markup to specify the page's content meaning, among other SEO best practices.

Some good SEO techniques include:
*Publishing the highest-quality text content on your website:
*Creating a user-friendly interface
*Sharing your page link on social media

The reason SEO is critical is because all the time the content creator put into generating great content and on-page SEO optimization improves the usability of the site. This creates a seamless and positive customer experience.
Search Engine Optimization