Direct selling opportunities are geared to the home-based businessperson. Most direct selling programs are designed specifically to be home-based businesses and are often geared to women.
It gives the marketer an opportunity to demonstrate the product in an environment – usually customers’ homes – where it most likely would be used.
In India Avon, Amway etc., foreign firms have taken to the direct selling route. Although they have not gone strictly form door-to-door but the network of independent distributors help the companies reach a wide range of consumers.
In the United States Amway has already been a big success through the network marketing. In The United States, the top five companies are Avon, Amway, Herbalife, Mary Kay, and Tupperware.
Direct sellers was once historically used a cold canvas, door to door approach to finding prospects, has evolved onto a professional industry where most contacts with buyers are prearranged through electronic communications or personal contacts.
Today, most companies such as World Book, Amway, Mary Kay and Avon identify customers through the mail, telephone, internet, social networks, or shopping mall intercepts and then set-up appointments.
Direct selling concept
