Advertisement classification: Target audience

Advertising can be classified by four main criteria: purpose, target audience, geographic area and medium. Advertising is not aimed at everybody. Each advertisement has a target audience it is intended to reach.

The advertising message is therefore, tailor-made to address and influence the selected target audience. These are the people who are most likely to buy the product.

Once the target audience is decide and what they are looking for in terms of the product or service is offered it is time to decide what the advertisement will say.

Advertisement should always be written to communicate a message that will be seen as important by the target customer. The advertisement should be clearly and convincingly “speak” to the target audience, explaining the important benefits of the product or service offer.

The word, phrases, style and main message of the advertisement are carefully selected to appeal to the particular group targeted.
Advertisement classification: Target audience