Product positioning shall be defined as the decisions and activities intended to create and maintain a certain concept of the firm’s product relative to competitive brands in customers’ minds.
The ultimate aim of positioning is to secure sales figures or in more precise terms, the right product positioning helps consumers to make their purchase decision in favor of a certain product.
When marketers introduce a product, they try to position it so that it appears to have the characteristics that the target market most desires.
The simplest way to understand product positioning is by using a grid called a perceptual map that illustrate the relative position of competing products as perceived by customers.
Product poisoning
