Strategic marketing planning is typically seen to be concerned with the definition of marketing objectives and how over, a three to five year period, these objectives might best be achieved.
Marketing execution involves, as the term suggests the execution of the marketing plans; it is concerned with getting the right product or service to the right place at the right time at the right price.
It can be viewed as a process that involves the matching of an organizations; marketing output with market requirements.
Evaluation methods are called controls. These are used to measure the effectiveness of any promotion efforts. The primary purpose of marketing evaluation is to:
*Track the level and quality of brand awareness
*Pre-test and post-test marketing programme
*Measure behavioral changes in the target market audience
Marketing management cycle
