Children spend a large amount of their leisure time using various media, including television, DVDs, video games, computer and cell phones. Children hear a great deals about fast foods via television.
Ads not the only way fast food restaurants try to get the attention of customers. Many of them have playgrounds. Many fast foods restaurants have special children’s play areas with climbing tubes, tunnels, ball pits and more.
They have special meals for children and they put toys in the their kids meals. The most popular meals of children at fast foods restaurants include soft drinks, hamburgers, french fries, pizza and fried chicken.
The use of promotional characters that appeal to children’s sensibilities is also a popular tactic. It some cases these are uniquely developed characters, but increasingly food advertisers use cross-promotions with characters from current movies and television shows.
Fast foods and children
