The boom in, and merger of computer, telephone, and television technology has had a major impact on how businesses produce and market their product. As technology has delivered new and better foods, clothing, housing, vehicles and entertainment possibilities, our lives have changed dramatically. For examples, the introduction of convenience, frozen, snack, and fast foods has reduced meal preparation times subsequently. The foods itself need not be purchased in person, because consumers today can sit down at their computer and walk the aisles, , click on the foods they want, and received delivery within a few hours on some advanced Asian cities. Through videoconferencing, marketing executives in Shanghai, Tokyo, Paris and New York meet in “real time” without ever stepping onto the plane. Direct marketers can know everything from what type of car your drive to what you read to what flavor of ice cream you prefer, all with the click of a mouse.
Expert argues that telecommunications is the driving force which simultaneously cerates a huge global economy while making its part smaller and more powerful. Central to this phenomenon is the information superhighway and its backbone, the internet. The internet which was no ownership or central management is a web of millions of computers linked by telephone on connected computer networks. It membership is growing at the rate of 10 to 15% a month.
Created as a data link among several academics communities, the internet is fast being embraced by business. Companies are using it to link employees on remote offices, stay in touch with customers and supplies, and distributes sales information more quickly. The advent of a new more user friendly Intrenet application called world Wide Web promises companies access to million of new customers at a fraction of the cost of print or television advertising. The web uses as technology called hypertext, which allows users to leap from one computer data base to another simply clicking on highlighted images or text.
