Catching customer on the Internet

Actually the reality is that few companies have made any money from their web servers, and there are some drawbacks top consider.

*security: when a company links its internal computer network to the outside world It is exposed to possible unauthorized use or electronic attack by vandals. Companies may also be reluctant to us the web to send price quotes or other financial information, which may be intercepted by competitors. Similarly, consumers are wary about sending their credit card account numbers over the wires.

*Legal issues: The law of electronic commerce is still being defined, and there is plenty of confusion on such issue as the nature of electronic contracts and distribution of copyrighted material.

*Technology: while new software tools make the internet more user-friendly, they also require more complex network connections. The lack of sophisticated information technology infrastructure also limits rapid penetration in less developed Asian countries. *Cost: For companies to make the most of the internet, they must invest heavily in leased telephone lines, powerful computers, and internet specialists.

*Cultural issues: the main language of communications on the internet is English, partly reflecting its western (particularly American) roots. Few applications are available in other language, such as Chinese, which make it less accessible to non-English speaking consumers.