Neuromarketing can be referred to the measurement of physiological and neural signals to gain insight into customers’ motivations, preferences, and decisions, which can help inform creative advertising, product development, pricing, and other marketing areas. It is the application of neuroscience and cognitive science to accurately identify customer needs, desires, and preferences.
Neuromarketing can include the evaluation of specific advertising, marketing, packaging, content etc. to more accurately understand how customers react at the non-conscious level.
The term neuromarketing was first introduced in 2002 by Professor Ale Smitds, from Erasmus University in Rotterdam, as a reference to the application of neuroimaging techniques in marketing research.
Neuromarketing strategies take a precise look at consumer behavior, preferences and tendencies. They can study customers’ responses to different types of ads, campaigns, and product packaging. As a result, business owners can choose the best option among all available and improve campaigns and strategies' effectiveness.
Neuromarketing can lower the price and increase the value of marketing research. Neuromarketing is paired with traditional methods for a more holistic approach to marketing research.
Neuromarketing
