Paid Social Media Marketing

Paid social media is a method of displaying advertisements or sponsored marketing messages on popular social media platforms such as Facebook, LinkedIn, Twitter, YouTube, etc. in order to have their content shared with specific new targeted audiences who are likely to be interested, either through “boosting” their organic content, or designing unique advertisements. In simple terms, “paid social” refers to social media ads. As opposed to unpaid, organic posts, paid social is sponsored, paid advertising on social channels.

Most social media platforms enable users to use interest-based targeting to ensure ads are reaching the people who are truly interested in their content.

Every social media channel is different. Twitter offers short-form content, Instagram focuses heavily on visual content, Facebook has its own marketplace for shopping enthusiasts, and LinkedIn is the home of networking professionals. With many different platforms to choose from and different types of adverts, paid social media advertising will allow the businesses to cater to different audiences and preferences.

Businesses and organizations use paid promotion on social to:
*Increased brand awareness
*Promote their newest deal, content, event, etc.
*Generate leads
*Improved brand loyalty
*Drive conversions (including e-commerce sales)

The advantage to paying for this type of value: Speed to market, campaign sustainability, and good old fashioned message frequency.

Unlike traditional advertising channels, social media allows the businesses to target and focus their advertising in much more efficient ways. Data helps to know who is interested in seeing their ad and helps the businesses reach them.
Paid Social Media Marketing