Internet marketing (also known as online marketing, digital marketing, e-marketing, or web marketing) refers to the strategies used to market products and services online and through other digital means. Internet marketing is an umbrella term that covers a wide range of marketing strategies and avenues. Unlike traditional marketing represented by TV, radio, newspaper ads, banners and billboards, prints and brochures that take place in the physical world, internet marketing functions online.
These can include a variety of online platforms, tools, and content delivery systems, such as: digital channels, including email, social media, websites, and search engines, to reach the ideal audience.
With more than 4.8 billion people using the internet today, internet marketing is one of the easiest and most affordable ways to reach your prospects. Internet marketing uses customers' online activity to connect them with a business by reaching them in a variety of places on the internet.
The types of internet marketing a business uses will depend on the business model, types of products, target customers, budget, and more. With content marketing, gone are the days of hopeful sales pitches and traditional marketing. Now, businesses can target their audience with pinpoint accuracy and provide useful information that resonates.
Internet marketing
