Events can be related to meetings, sports, shows, performances and social gatherings. Marketing is usually described as managerial process which is responsible for identifying, anticipating and satisfying customer requirements profitably when the event marketing is defined more interactive one when the event management interacts with the event participants and visitors.
The direct experience supplied by the event is used to promote the interaction between consumers and brand and increase the connection between consumers and brand; through the direct interactive contact, the effect brought by event marketing is more significant.
Events must be as interactive and engaging as possible, depending very much on the characteristics and type of event. At the end of the event to give participants promotional gifts, so they could be proud that they took part in the event, providing discounts and incentives for those who wish to purchase products / services, to provide samples within the event, to award, achievement within the event of the prizes with contests or raffles with consistent prizes.
Key success factors for events:
*Clear objective of each event
*Meticulous planning
*Flawless execution
*Solid promotion
*Measurement of result
Event marketing strategy
