Advertisers typically promote three types of products: tweets, accounts, and trends. With the “promoted tweets" option, a tweet is provided by the advertiser and it is inserted in the timelines or search results of all users who are targeted.
A Promoted Tweet can either be a Tweet that user account has already created before and which user can pay to promote to a wider audience , or it’s a Tweet designed specifically as an ad that will appear in users’ timelines and search results but not user own Twitter account. The former option can help increase engagement on user Twitter handle, and the engagement will appear to be organic.
The “promoted accounts" option enables advertisers to acquire more followers and build a larger community of advocates. By choosing the Followers (Promoted Account) option, a link to promote user account, rather than a Tweet to promote a separate URL, will show up in users’ timelines. Users have 140 characters to make his account seem awesome and worth following, so make every character count. The promoted account (provided by advertisers) is shown in the search results and in the “Who to follow" section of targeted users’ profiles.
Promoted Trends. If the user looking to start a conversation around a topic, Promoted Trends allows him to choose a relevant hashtag and place his Tweet at the top of the list of trending topics.
Twitter as a medium for marketing
