The emergence of a more open world economy, the globalization of consumers’ tastes, and the development of a worldwide commercial web all have increased the interdependency and interconnections of markets across the globe. In such a global environment, firms should develop their marketing strategy around three key-dimensions:
(1) Standardization-adaptation,
(2) Configuration-coordination, and
(3) Strategic integration.
Types of marketing strategies
*Paid advertising.
*Cause marketing.
*Relationship marketing.
*Undercover marketing.
*Word of mouth.
*Internet marketing.
*Transactional marketing.
*Diversity marketing.
Types and
definition of marketing strategy
