Advertising can be classified by four main criteria: purpose, target audience, geographic area and medium.
• National advertising
The term national advertising refers to advertising by multinational marketers or the owner of a trademark product or service sold through different distribution outlets wherever they may be.
• Regional advertising
Regional advertising is carried out by producers, wholesalers, distributors and retailer that concentrate their efforts in a relatively large, but not national , geographic region.
• Local advertising
Local advertising is much the same as regional advertising. Local advertising is directed at an audience in a single trading area, either a city or state.
• International advertising
International advertising can be viewed as a communication process that takes place in multiple cultures that differ in terms of values, communication styles and consumption pattern.
Advertisement classification based on geography
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