Marketing is the art of getting people to change their minds - or to maintain their mindsets of they’re already included to do business with you.
Guerilla marketers know that success involves not only choosing the right guerilla marketing weapons, but also using them as effectively as possible. Appearance plays a major role in the effectiveness of guerrilla marketing.
From the appearance of the ads, brochures, business cards, newsletters, presentation visuals, and website, prospects will make instant decisions about marketers credibility and ability to satisfy their needs.
Guerilla marketers do not rely on the brute force of an outsized marketing budget. Instead they rely on the brute force of a vivid imagination. Today, they are different from traditional marketers in twenty years.
Guerrillas known that every company, regardless of the products and services they offer, is in the marketing business and prospects and customers will judge them on every single aspect of their experience.
What is guerrilla marketing?
