Market positioning

Positioning involves figuring out what meaningful and available niche in the market. It is refer to the development of the marketing mix to yield a distinctive appeal to the target segment.

Different from brand positioning which emphasizes the connection between a brand and the consumer’s mind and emotions, market positioning refers to the competitive position of a company in terms of size and market share.

It is how the consumer views or perceives the product in relation to other similar products.

There are three steps for positioning strategy:
*Identifying a set possible competitive advantages which to build a position
*Selecting the right competitive advantages
*Effectively communicating and levering the chosen position carefully

Market positioning based on price, product differentiation and service position, is central the competitive strategy.
Market positioning