Global brand of Nescafe

Nestle is very clearly emphasizing a corporate name much more than historically. It is trying to retain its decentralized culture and yet do so in a way that permits it to rationalize its brand portfolio without losing equity and sales at the local level.

One of the most well known brands is Nescafe. Nescafe was named one of the top global brands. Like many brand innovators.

Nescafe was a result of intensive research – seven years of research to be precise, taking place in Swiss laboratories in the 1930s.

Nescafe has had to work hard at maintaining its position with successful advertising aimed at specific markets.

Nestle have apparently consolidated the position of Nescafe over the years, through careful attention to its physical attributes and by enriching the brand with strong, non-functional values which add up to its reputation and image.

Innovation and advertising are the two pillars of the long-lasting success of this brand. This incremental process never ends. Nescafe coffees are available to suit all tastes and in a wide range of packaging.
Global brand of Nescafe