Behavioral Sciences is essentially a collective term identifying a number of disciplines that study human behavior. These includes psychology, sociology, economics, anthropology and history.
During last decades, the behavioral sickness had developed to a point where it seemed promising to attempt application of some of these concepts and methods to the specific problems of buying and consumption behavior.
It has contributed significantly to understanding the behaviors of consumers and in helping marketing decisions makers to develop ways of tackling their wants and needs effectively.
Marketer had to understand behavior if their promotion was to be effective. The application of behavioral sciences to the challenges of human behavior and human potential accelerated.
Behavioral Sciences
