It is a concept born in the 1980s, has aroused intense interest among marketing managers and business strategies from a wide variety of industries.
Brand equity is a set of brand assets and liabilities linked to a brand, its name and symbol that add to or subtract from the value provided by a product or service to a firm and/or to that firm’s customers.
For assets or liabilities to underlie brand equity they just be linked to the name and/or symbol of the brand.
Brand equity describes the way that the differential attributes of a brand give increased value to a firm’s balance sheet. It has been argued that brand equity can be nurtured over time.
If a consumer has high degree do association with the brand it leads to high level of brand equity. Highly trusted brands like Samsung, LG, Tata, enjoy high degree of brand association.
Brand equity
Unveiling the Manifest Function: Understanding Its Significance in Social
Dynamics
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Manifest function, at its core, elucidates the observable outcomes of
societal behaviors. It serves as a lens through which the effects or
results of actio...