Wednesday, May 24, 2017

Brand equity

It is a concept born in the 1980s, has aroused intense interest among marketing managers and business strategies from a wide variety of industries.

Brand equity is a set of brand assets and liabilities linked to a brand, its name and symbol that add to or subtract from the value provided by a product or service to a firm and/or to that firm’s customers.
For assets or liabilities to underlie brand equity they just be linked to the name and/or symbol of the brand.

Brand equity describes the way that the differential attributes of a brand give increased value to a firm’s balance sheet. It has been argued that brand equity can be nurtured over time.

If a consumer has high degree do association with the brand it leads to high level of brand equity. Highly trusted brands like Samsung, LG, Tata, enjoy high degree of brand association.
Brand equity
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