In contrast, black hat SEO involves unethical practices that violate search engine rules. Google has a rulebook called "Google Search Essentials," previously known as the "Google Webmaster Guidelines" until October 2022. Following the rules and recommendations outlined in Search Essentials is considered white hat SEO, whereas black hat SEO disregards these guidelines and aims for quick wins by manipulating search engines.
White hat SEO strategies prioritize delivering high-quality and relevant content that enhances user experience, rather than relying on spammy techniques such as duplicating content solely optimized for search engines. Search engines determine website rankings based on various factors associated with each website.
Examples of white hat SEO strategies include:
1.Optimizing webpages for specific keywords
2.Creating high-quality content that adds value. In white hat SEO, it is crucial to provide content that offers additional value to users, which can generate natural links voluntarily established by users.
3.Improving website speed
4.Using descriptive meta tags
5.Enhancing site navigation
White hat SEO
2.Creating high-quality content that adds value. In white hat SEO, it is crucial to provide content that offers additional value to users, which can generate natural links voluntarily established by users.
3.Improving website speed
4.Using descriptive meta tags
5.Enhancing site navigation
White hat SEO
