Marketing management can be defined as a process of planning, implementation, and control; that it covers goods, services, and ideas to create exchanges that satisfy individual and organizational goals.
Marketing management can be practiced in anyway market. The manager of human resources deals in labor market; the manager of purchasing; the raw materials market; and the manager of finance, the money market. They must set objectives and develop strategies for achieving satisfactory results in the markets. Traditionally, however, these executives have no been called marketers, or have they trained in marketing. At best, they are part time marketers. Instead, marketing management is historically identified with tasks and personnel dealing with the customer market.The popular image of marketing manager is someone whose task is primarily to stimulate demand for the company’s product. However, this is too limited a view of the diversity of marketing tasks they perform.
Marketing managers manage demand by carrying out marketing research, planning, implementation and control. Within marketing planning, marketers must make decisions on target markets, market positioning, product development, pricing, distribution, channels, physical distribution, communications and promotion.
What is marketing management?
